PERFECT BAR

Perfect Bar is the only superfood-packed, 17g of protein you’ll find in bar form on the top shelf of the refrigerated section. It’s a premium placement for some, but a pain point for anyone under 5’8. So, we tapped Harvey Guillén and created a social campaign that drew attention to the height disparity through the power of song.

PRESS + AWARDS

IN RESPONSE, WE SENT HARVEY HIS VERY OWN SHORT KING STOOL

AND WE MADE A TON OF SOCIAL CONTENT!

DIRECTOR | David Shane
CREATIVE TEAM | Steph Kohnen, Ian Reichenthal, Jack Loftus, Kelly O’Keefe, Elin Lindeberg + Jude Le Bayon
PRODUCER | Brian Smith