SABORESTV
Topo Chico is a brand that is all about discovery. With the launch of their latest product, Sabores, our brief was: if we launch with a typical media plan, we’ve failed. We thought if it’s not a typical TV buy, what if it’s a not-so-typical TV show? Alas, SaboresTV was born: a short-form, social-first, flavorful, fun internet show.
PRESS + AWARDS
CASE STUDY
TEASER TRAILER
We worked with COMPLEX to create a hub for our content: www.sabores-TV.com
Here, users can watch our episodes as they drop and sign-up for exclusive merch created by VANDY THE PINK to celebrate each episode.
We tapped OK Motion Club, Lisette Ledòn and Emily Lopez to bring our flavors to life via bumpers.
FOOD EPISODE FT. ATLANTA CHEF DAYANA JOSEPH
MUSIC EPISODE FT. MUSICIAN PARRIS FLEMING
DIRECTOR | Danielle Shapira
DESIGN | Jorge Andrade
PRODUCER | Kaila Mulcahy